GameStop has been doing business with Sony from November 2010 and now they have decided that consumers should be provided with downloadable contents all over the world. This idea can hugely influence the sales of games as new age gamers are provided with an opportunity to sit in their seats and get new titles as they come out.
As per the new agreement, GameStop, through its 1,600 stores across Australia, New Zealand, France, Italy, Germany, Spain, Austria and Switzerland, will provide gamers the flexibility of purchasing DLCs with trade credits, gift cards and cash. GameStop’s retail network and family of brands include 6,614 company-operated stores in 15 countries worldwide and during last year, GameStop had returned about more than $ 1.2 billion in trade credits for pre-owned games.
Those customers were eligible to apply their trade credits toward any game purchase and this includes DLC. GameStop’s Executive Vice President International, Mr. Mike Mauler said that his company is very much thrilled in bringing this initiative to their international customers. He also quoted that the ability to use cash and trade credits as currency is a powerful tool and SCEE recognizes that it provides a new channel for gamers to access and purchase exclusive digital content.
The predicted sales figures are looking very good from this point of time and it is yet to see whether this idea will be hitting the spots at the right time.